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- Central Virginia
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- 2019 CX-5 Reserve
This conversation reminds me of one I had regarding pickup trucks.
I lived in the suburbs of DC. Those pickup trucks never saw any action beyond hauling the annual Christmas tree back home without having to lash it on the roof of the family car. Beyond that, they are over-speced for the job they're actually doing...rush hour commutes while playing country music and pretending.
I would venture to say that most SUVs are the same. People see the commercials with owners camping and going up rugged trails, and buy an SUV not because they actually do those things...they buy an SUV because they embrace the image. Or there are people like me who enjoy the higher-than-car ride and the bus-like feel for passengers who don't need to feel like they're crawling out of a pit when they egress (and not just Baby Boomers).
Just like trucks, I think the actual market for SUVs has morphed well past the "sport" and "utility" labels. 26% of SUV buyers are ages 55-64, and 31% are older than that. All we need is room for groceries and a safe ride...that's our utility. I bet it's the same for a lot of the younger buyers as well.
I lived in the suburbs of DC. Those pickup trucks never saw any action beyond hauling the annual Christmas tree back home without having to lash it on the roof of the family car. Beyond that, they are over-speced for the job they're actually doing...rush hour commutes while playing country music and pretending.
I would venture to say that most SUVs are the same. People see the commercials with owners camping and going up rugged trails, and buy an SUV not because they actually do those things...they buy an SUV because they embrace the image. Or there are people like me who enjoy the higher-than-car ride and the bus-like feel for passengers who don't need to feel like they're crawling out of a pit when they egress (and not just Baby Boomers).
Just like trucks, I think the actual market for SUVs has morphed well past the "sport" and "utility" labels. 26% of SUV buyers are ages 55-64, and 31% are older than that. All we need is room for groceries and a safe ride...that's our utility. I bet it's the same for a lot of the younger buyers as well.
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