Finally picked up ours today. Waited for the Memorial Day weekend special offer to come, but sadly there was none for the 17 CX-5. But we managed to get a pretty good deal, I think, thanks to a great referral from ver2go!
2017 GT FWD Machine Gray without premium package:
MSRP = $30,635
"Invoice" = $29,765
Negotiated purchase price = $28,435 (before TTL; $2,200 off MSRP)
We also got the $500 Mazda loyalty rebate, but I didn't include that above as I consider it a separate item from the negotiated price.