But then they can't charge you more than a small ipod for the attachement to play the ipod!
Probably some bean counter at corporate decided that it would be a "good idea" to make it an accessory on such a new, hot vehicle. They will milk it until sales drop off and then offer it as "new updates for the new model year" Same goes for the fact that the standard cd player in the sport will not support mp3 files.
Acura's approach is very different. They load up their vehicles with tons of options and only offer a tech/navi option. Personally, this does not work for me because living in so cal I can not stand leather seats, heated seats and sunroofs. Most people love these luxury car touches, however for me I would rather have the option to not have that added to my vehicles.
Now that I think about it, maybe some larger mudflaps as accessories would have been nice too. Hmm, might have to find some aftermarket ones and do a diy.