YTD sales of 7,787 units on Mazda CX-9 actually includes at least 1,161 old 2015 CX-9's sold from January to April this year. New 2016 CX-9 started available at Mazda dealers on May 20th, 2016. By looking at sales figure in the US of the CX-9 since May 2016:
Month Mazda CX-9
U.S. Sales 2016May 616 June 1,904 July 2,243 August 1,863
We can see the sign of initial interest of a brand new model with the sales peak. But it worries me the downward trend in August sales.
Look at top-selling mid-sized CUV Ford Explorer which sold 20,980 units, but Mazda CX-9 sold only 1,863 units in August! That means Explorer out-sold CX-9 11 to 1! In August, CX-9 only out-sold Ford Flex a tiny amount, and VW Touareg, Toyota Venza, and Honda Crosstour! No wonder we can hardly see a new CX-9 on the road!
I believe Mazda is still lacking consumer's confidence to its reliability from past history. Even though the quality and reliability have been improving, but they still hit and miss IMHO. The lack of luxury amenities and brand reputation also hurt the Mazda sales too.
You wouldn't believe, this spilt of data is exactly what I was looking at on the cx9 , the drop in August concerns me as well. Have been deliberating since 2 weeks now ...
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