Did a 200 mile search in MA area and no Reserves at all......0
Did a 200 mile search in MA area and no Reserves at all......0
I think too expensive for most buyers.
Instead of expanding trim levels (including higher price points), Mazda should probably stick to their former strategy, which was smart design , decent power with great handling vehicles, at relatively low prices.
Pursuing the "luxury market" is not something I believe makes good business sense for Mazda.
Strongly disagree. Mazda had lost me as a customer for my next vehicle until they added the GT-R/SIG models. It's not like they cut down on their other models, either, and OP can't even find 'em in stock, which says something...
the turbo should be an option for the touring and GT. The standard options for the touring are fine, just need the turbo. Not for $6k more though
From a business perspective, it's o.k. if Mazda loses some customers to luxury brands. What makes the best sense is that Maza establishes/maintains a position as a "good car design-driving-reliability" brand at a compelling price point.
I understand Mazda is trying to retain old customers and also attract new customers; but adding trim levels, utilizing new trim names, adding higher price points etc... just makes things too complicated (for the manufacturing, retail store distribution, and consumer as well) .Businesses that try to be "all things to all people" usually fail at same.
From a business perspective, it's o.k. if Mazda loses some customers to luxury brands. What makes the best sense is that Maza establishes/maintains a position as a "good car design-driving-reliability" brand at a compelling price point.
I understand Mazda is trying to retain old customers and also attract new customers; but adding trim levels, utilizing new trim names, adding higher price points etc... just makes things too complicated (for the manufacturing, retail store distribution, and consumer as well) .Businesses that try to be "all things to all people" usually fail at same.
That's your opinion, but I think it's wrong. Mazda is pulling customers away from other entry level luxury brands with the higher trims, while still making well-designed, reliable driver's cars available to their older "niche". Sure, you'll get the few would-be buyers who don't like the upmarket feel and the slight increase in price that comes with it, but those buyers are offset by the many others who wished for more power, and those who wanted the power/design/reliability of a luxury brand without the bigger price tag. There's a reason that so many reviews of the CX-5 are largely positive.
I think Mazda's doing just fine. Things don't seem complicated for them - they appear to be managing the changes well.
Strongly disagree. Mazda had lost me as a customer for my next vehicle until they added the GT-R/SIG models. It's not like they cut down on their other models, either, and OP can't even find 'em in stock, which says something...
+1. I was looking at suv's from MB, Audi, Acura, Lexus, Volvo, and Cadillac. Stopped by the Mazda display at the L.A. Auto Show and realized I could get something with premium interior without the premium price. Took a Signature for a test drive a couple weeks later and found I liked it much more than the GLC300, which was my first choice up to that point. Considering Mazda wasn't even on my radar, they did a great job of reeling me in as a customer.
It is. Honestly, you can get the GT for ~31K and the GT-R for about 32.5, which is nothing but the GT but with the 2.5T engine.
+1. I was looking at suv's from MB, Audi, Acura, Lexus, Volvo, and Cadillac. Stopped by the Mazda display at the L.A. Auto Show and realized I could get something with premium interior without the premium price. Took a Signature for a test drive a couple weeks later and found I liked it much more than the GLC300, which was my first choice up to that point. Considering Mazda wasn't even on my radar, they did a great job of reeling me in as a customer.
the turbo should be an option for the touring and GT. The standard options for the touring are fine, just need the turbo. Not for $6k more though