I think it's a reasonable price all things considering...Mine didn't cost all that much because I bought them while I was in Japan and just brought them back with me and installed them....saved tons on shipping! but yeah, here is the break down Lights are $100, finders fee to my guy for sourcing them and picking them up $25, packing and shipping to the states $55 then shipping to whoever $55, plus my small piece for the ground work $20....
I also don't believe they make these new anymore, so that probably is not an option far as I know of.