Ok... they're a 'factor' but, let me reword.... If you're not feelin a car's looks, that shouldn't automatically mean you're not impressed with the car as a whole. Take the mini cooper example I gave... Unless its' tricked out, I can't stand the way those things look. but I'm impressed with the engineering that went into them, the resale value they hole as well as the unique styling they posess. I may not like it, but relatively speaking, it's impressive.
What Mazda has here is essentially the vehicle Subaru wish they had built in B9 Tribeca.