REASON BEHIND HONDA THINKING
We didnt want to sacrifice passenger or cargo space for the sake of styling, or have canted rear glass or a sweeping roofline, Rob Keough, a senior product planner for Honda, told AutoObserver. Of utmost importance for Pilot is to maintain functionality, and packaging space. Thats the starting point.
MARKET WAVE
Unfortunately, several more models bearing the traditional, squared-off SUV design nearly all large vehicles as well are also struggling in the marketplace, including Jeep Commander and Ford Explorer. Meanwhile, some other crossover models on the same rough timetable as the 2009 Pilot will unabashedly expand on the sleekness theme, including the 2009 Dodge Journey and 2009 Toyota Venza.
HONDA`S CONFIDENCE AND VISION
Hondas Schifsky confirmed that this prototype is designed to accurately show the styling direction of the 09 Pilot. While there will certainly be some changes when the car reaches production, he said, you should expect to see much of this prototypes styling cues in the production version. The new design, he said, is evolutionary.
In fact, Keough said the styling of the 2009 Pilot might advance just far enough, thank you, for certain important groups of target consumers.
We wanted to give the car a bit more emotional styling and some character both for current Pilot customers who love their vehicle as well as people leaving the truck-based SUV segment who might want something just a little more boldly styled, he said. Someone coming out of a Grand Cherokee or an Explorer isnt going to be ready to buy a [Mazda] CX-9 or Acadia or a station wagon, which are really more on-road vehicles with car-like styling.
We already have vehicles in our lineup that cater to those segments also. We wanted Pilot to continue to represents its unique positioning: the best of both worlds.
But the company certainly isnt touting advanced styling as among the 2009 Pilots most promising attributes. Rather, Honda is focusing on what Schifsky called more accommodating interior packaging and advanced technologies for safety, fuel efficiency and convenience.