I think the auto reviewers are partly responsible for this. Hyundai has won different awards because of the value they put in their cars. i.e. more tech for the money, etc... however, the reviewers are not reviewing/awarding based on long term reviews. It looks good, has good tech, has a good warranty, (has inflated #s), so why not, right?
The analogy I have in my head is likely awarding a beauty pageant in a dark pub. The girl with the nice figure and good makeup gets the attention. The problem is when the lights turn on you see what you really have. And then when you date the girl for a longer period of time... then you see the bigger issues. the lipstick and make-up comes off, and you're stuck with her. My apologies to anyone that is offended by this analogy, it's just the one popped in my head.
Personally, i'd love to see more long term reviews out there. Those are the ones with the credibility in my opinion. And that goes for all cars...