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Nice to see May sales of 7128. Getting less exclusive every month!
Wow. I guess all those positive reviews are kicking in. I have not researched it yet, but what is the most popular Mazda model? How many units do they typically sell? Is Mazda bigger than some of those smaller Japanese brands such as Acura (I know, sort of apples and oranges...but that is a brand that I can think of that is a notch below Lexus and Infiniti. Maybe, how does Mazda compare to Subaru?
Last year, Mazda sold almost 350,000 cars in North America. By a wide, wide margin the Mazda 3 is the brand's best seller, accounting for nearly half the sales most years (162,000 in 2012). The CX-5 is second, with about 54,000, and Mazda6 rounds out the pack at slightly more than 38,000.
Subaru is the closest brand in sales volume to Mazda, having sold 367,000 cars in NA last year (though in Canada it's not even close; Mazda sells more than twice as many cars as Subaru there). Subaru's model sales numbers are really interesting compared to Mazda, as they don't have a single model that sells anywhere near as well as the Mazda 3, but all of the Imprezza, Forester, Outback sell significantly more than the CX-5.
Don't let Mazda's relative success in the US market fool you. This is a company with big problems from a global perspective. That's why they're frantically looking for a partner to replace Ford. For an excellent discussion of these issues, see "Doom-Doom?" in the Up-front column of the July, 2013 issue of Car & Driver.
Last year, Mazda sold almost 350,000 cars in North America. By a wide, wide margin the Mazda 3 is the brand's best seller, accounting for nearly half the sales most years (162,000 in 2012). The CX-5 is second, with about 54,000, and Mazda6 rounds out the pack at slightly more than 38,000.
Subaru is the closest brand in sales volume to Mazda, having sold 367,000 cars in NA last year (though in Canada it's not even close; Mazda sells more than twice as many cars as Subaru there). Subaru's model sales numbers are really interesting compared to Mazda, as they don't have a single model that sells anywhere near as well as the Mazda 3, but all of the Imprezza, Forester, Outback sell significantly more than the CX-5.
Compared to other Japanese companies, Mazda's sales volumes (in North America) are about 4.5 times that of Mitsubishi, 11 times that of Suzuki, 1/3rd that of Nissan, a little more than 1/4 of Honda and 1/5th of Toyota. Mazda does move more cars than any of the sub-brands like Lexus, Infiniti and Acura.
Good information, and very helpful to me. I appreciate your time in putting this together.
I think this is why Mazda is partnering with Toyota for the next gen Mazda2 and supposedly Yaris. The Mazda2 will actually be underpinning the yaris and built in the new factory that Mazda is building in Mexico. http://blog.caranddriver.com/next-generation-mazda-2-and-a-subcompact-toyota-to-be-produced-at-mazdas-mexican-plant/
This is one of the steps they're taking to insulate themselves from the currency fluctuations. The weak yen is only a temporary condition that was put in place by the Japanese government.
I think I also read somewhere that the next mazda3 could possibly also be built in Mexico too. http://www.caranddriver.com/news/2015-mazda-3-spy-photos-news
Partnering up will definitely help with saving development costs, along with sharing platforms too. The next gen Mazda2 is also reportedly going to use a downsized version of the cx5 chassis, which is also shared with the mazda6 and also the next gen mazda3. http://www.autoguide.com/auto-news/2013/06/next-generation-mazda2-to-be-built-on-downsized-cx-5-platform.html
Another partnership that Mazda is doing is sharing the Miata's platform with Alfa Romeo, something I think they desperately needed to do in order to make building the next Miata more financially less risky for them. With competition from the GT86/FRS/BRZ toyobaru and it's lower entry price, the Miata has to bring down it's cost in order to be more competitive. Designing a specific chassis for a single car model just isn't very feasible anymore and that applies to all automakers. Platforms have to be shared to save on the costs.
That said, with their return to profitability, they need to expand their non-Japanese manufacturing capacity (probably by, as you say, signing on with a new partner) to insulate their financial state from the dollar/yen exchange a little bit. They're more susceptible to financial market effects than any other Japanese car-maker, and it is entirely because they build such a high percentage of their cars in Japan, and then sell such a high percentage of those cars overseas. It was never really a lack of sales that was their problem, just insufficient profit on the sales they had.
Last year, Mazda sold almost 350,000 cars in North America. By a wide, wide margin the Mazda 3 is the brand's best seller, accounting for nearly half the sales most years (162,000 in 2012). The CX-5 is second, with about 54,000, and Mazda6 rounds out the pack at slightly more than 38,000.
Subaru is the closest brand in sales volume to Mazda, having sold 367,000 cars in NA last year (though in Canada it's not even close; Mazda sells more than twice as many cars as Subaru there). Subaru's model sales numbers are really interesting compared to Mazda, as they don't have a single model that sells anywhere near as well as the Mazda 3, but all of the Imprezza, Forester, Outback sell significantly more than the CX-5.
Compared to other Japanese companies, Mazda's sales volumes (in North America) are about 4.5 times that of Mitsubishi, 11 times that of Suzuki, 1/3rd that of Nissan, a little more than 1/4 of Honda and 1/5th of Toyota. Mazda does move more cars than any of the sub-brands like Lexus, Infiniti and Acura.
Woah there killer! Your numbers are a bit off!!
Mazda sold 123,000 Mazda3's and 277,000 total in the US.
Woah there killer! Your numbers are a bit off!!
Mazda sold 123,000 Mazda3's and 277,000 total in the US.
Last year, Mazda sold almost 350,000 cars in North America. By a wide, wide margin the Mazda 3 is the brand's best seller, accounting for nearly half the sales most years (162,000 in 2012). The CX-5 is second, with about 54,000, and Mazda6 rounds out the pack at slightly more than 38,000.
Subaru is the closest brand in sales volume to Mazda, having sold 367,000 cars in NA last year (though in Canada it's not even close; Mazda sells more than twice as many cars as Subaru there). Subaru's model sales numbers are really interesting compared to Mazda, as they don't have a single model that sells anywhere near as well as the Mazda 3, but all of the Imprezza, Forester, Outback sell significantly more than the CX-5.
Compared to other Japanese companies, Mazda's sales volumes (in North America) are about 4.5 times that of Mitsubishi, 11 times that of Suzuki, 1/3rd that of Nissan, a little more than 1/4 of Honda and 1/5th of Toyota. Mazda does move more cars than any of the sub-brands like Lexus, Infiniti and Acura.
So why has Mazda sold more cars in NA, where presumably there is more snow through out the year than the US?
I didn't think the CX-5 was that good in snow, no lock and wide tyres?
So is the reason price?