There's a reason why it's called "tuning" folks. Plus, believe it or not, when it comes to engine managment, this is another one of those "you get what you paid for", just as it is with most other mods such as coilovers or even racing seats. A lot of the Evo guys learned this lesson the hard way when many of them demanded something quick, simple and cheap only to have major mechanical issues down the road. Now you'll find many Evo owners more open minded about the Cobb product, knowing what type of R&D has gone into it to ensure a high quality and safe result.
Another aspect that many fail to recognize, is that for the $700, you're investing in a broad network of Cobb Tuning certified tuners every where, with thousands of hours of dyno and road tuning experience most of which will (eventually) be able to apply in tuning the Cobb Accessport for the MS3. In fact I know tuners that have based their business mainly on their ability to tune the Cobb Accessport.
I swear this reminds me of NASIOC circa 2002.