I don't really think of Mazda as a trail blazer.
I'm old enough to remember Mazda's B2000 commercials in the 80s, "Sakes alive! Only Mazda's got a truck for just $5795..." Their mini-pickup was just like everyone else's except cheaper. The 323, 626, and 929 were Universal Japanese Sedans (tm), just like the Toyota Corolla/Camry/Cressida, Nissan Sentra/Stanza/Maxima, Honda Civic/Accord. The RX-7 was something different, and the MX-5 too I suppose. But other than those two vehicles, Mazda have mostly just plugged their offerings into tried and true market segments. That's how we got the CX-5.
Maybe "trail-blazer" is too strong of a term, maybe "maverick is more appropriate. As far as I know, no one else has been able to sell sports cars with rotary engines other than Mazda. No one else sells a fun to drive car like the MX-5. Of course not every car in their lineup from the 1960s to the present time are unique to their segment like the rotaries and MX-5, but they have been following their own path since a long time ago. This insistence of going their own way has nearly bankrupt them in the past and is why they will probably always be a niche company.Agreed...
If I'm not mistaken, they even sold a pickup with a rotary engine in the past, why would they even think of doing that? They also created that crazy Autozam car that was well, pretty crazy. Anyone remember the butterfly doors on an RX-8? I thought it was awesome for a daily driver and family friendly too, but most everyone hated it. When everyone else has been downsizing their engines and turbocharging them, Mazda kept working on NA engines and came out with pretty good engines. Who else can sell a car without a glove box in 2017? Only Mazda. And then they created almost a new thing with the Miata RF (surely they could have just followed NC hardtop design). Now they're trying to sell diesel engines in the North America right after the VW diesel scandal. They're also working on HCCI engines and is spending resources trying to solve the emissions problem with rotary engines. Lots of people think these are a waste of resources. The point I'm trying to make is, they follow their own path.