Iv'e read several posts here from people stating their local deals have plenty of CX-5s that have been sitting on lots, so lets not pretend like Mazda's problem is they can't produce enough vehicles. How exactly does their lack of dealer network/production capacity have anything to do with the fact that their retention rate among existing Mazda owners in at the bottom of the list? It has nothing to do with dealer network/production capacity, and everything to do with brand perception, pricing, and practicality of their vehicles. They are not Honda/Toyota, they can't beat Nissan/Ford/GM on pricing(even though MSRP is similar, these brands offer substantial discounts off MSRP), and they don't offer any practicality type features like class leading cargo space, fuel economy, power, etc...which is why people avoid them. They're nice looking vehicles, they drive well but when it comes time to write that check people will go with the proven brands. And lets not pretend like Mazda wouldn't want to have Honda/Toyota type success. They want to sell as many cars as possible just like everyone else.
If the problem is what you say it is, why not increase dealer network/production capacity? Doesn't every company do this when their products are selling well? They're not selling well, which is why they don't have the money to increase dealer/production capacity/develop new engines, etc...in fact they haven't had 2% market share in over 20 years in this country, but yet the problem is a 'dealer network' or 'production capacity'. Uhh no, there cars just don't sell that well.