I wanted to share what my experience was so maybe others can have even more info.
I soaked the emblems (awd, skyactive, cx5) with some goo gone. I then used dental floss and worked the floss through the adhesive to remove the emblems. This left a large solid mass of adhesive on the car. I then sprayed the adhesive with wd40 and tried to remove it with a cloth. The adhesive was quite strong and I ended up getting a hairdryer and heating the adhesive to remove it. This took a lot of rubbing, but I finally got every last piece of adhesive off. I washed the hatch and when it dried I noticed all the scratches. In the process of rubbing the adhesive I had scratched the paint all around the adhesive area.
Needless to say I was freaked. I went to NAPA and bought some nu scratch remover and some ice wax. I was able to buff out all of the scratches, and everything looks fine now. I just wanted to share this info as it may help someone else.(boom04)