UniChip backed out on the agreed plan from what I understand. They said one price then when it came down too it they said another one and then bumped up the GB to 50 cars. Like there are 50 MS3's in a local area all willing to get a $600 part at once.
Had they followed through, even at a loss, and their product was good then they would have got a lot of sales based on word of mouth. They would have recouped any loss in time. Specially when their product was not plug and play yet and the people who were going to get it were the more modded people in the area and active on all the forums (myself included).
However, now the word of mouth is about how they crawfished on the deal thus ruining the day of 7-10 people who really were looking forward to using their product.
At least that's how I understand it.