You do realize that what they want and how they do it before sale is different than how they treat you after sale right? Again they don't care how they get the market share, they just want to reel you in and play your mind to make you think like they care but in reality it's all smoke and mirrors because when it comes down to something breaking right outside warranty and they tell you to go pound sand, you're the sucker then. In today's world you have to be educated, informed and smart with your money and do all the research you possibly can before investing in something unless you're the type of person who gets rid of their cars every 3 years or sooner in which you're guaranteed to have mostly reliable transportation without expense. Take for example Hyundai and Kia. Sure they tout you in to their dealerships and get you to buy by offering a 5-year 60,000 mile bumper to bumper and a 10-year hundred thousand mile powertrain warranty but that really doesn't help if your car is broken down all the time and in the shop for repairs under warranty, and that's if you're lucky enough to make it to 100,000 miles without some dealer spewing BS on why something is broken and not covered under warranty when it should be and fighting with them to get it fixed. People buy Hyundai and Kia because they're good looking cars with feature value for a reasonable amount of money but in reality they are poorly designed low reliability vehicles with no resale value but people eat up the BS and think that the company actually cares about them. They only care about the short-term fiscal quarter and profits to make their investors happy, not long-term brand reputation. There's a reason why Honda and Toyota don't have to pull nonsense tactics, and that's because their brand can sell themselves. They cost a bit more but the return on investment far far substantiates the purchase on double and triple the longevity. And by the way, their quality and reliability has also been slipping in recent years but compared to American and European brands, the latter is absolute garbage. LMAO people need to wake up.