So, I went in to make the purchase and low and behold the car wasn't there (even though I emailed a head of time to make sure it was). Then come to find out that the manager was driving because it was a demo and had 2600 miles on it. I'm fine with that because in my head I'm thinking I can get a better deal. But I was so turned off by their failure to relay all info. I thought I was coming in to buy a new car, and even though it hasn't left the lot yet, a new car to me does not have 2600 miles on it. I asked for extended warranty and for them to knock off at least $2000 for depreciation. They said they couldn't make that kind of decision and the manager wasn't in so I left.
Contacted the other dealer who had the $500 higher price and unfortunately that white vehicle was sold, but they offered me a 2013 GT meteor gray/sand with tech package, automatic car starter, mats, cargo, and wheel locks for $34079. This was the same price as the white but the white only had the tech package and wheel locks. NEXT negotiating my trade in. KBB values trade in at $6100 and private at $7600. They first offered me $6k. I absolutely rejected and whipped out past craigslist sales and comparable mazda3's that were on sale at dealers now, but pointing out these for sales or base and mine had all the bells and whistles, PLUS in some cases 1/2 the mileage of these. After going back and forth we finally settled on $7400. I'm thinking I might have been able to get $8k privately, but for piece of mind and to just be done with it, I agreed. NEXT financing. I had gotten pre-approved at a lower rate but didn't tell them. I know that to qualify for the $3000 incentives you have to finance through Mazda. When they came back with a 4% rate I whipped out my approval from Capitol One and said if you can't even match this then I'm sorry we're going to have to go (I was counting on that $3k incentive). Low and behold they were able to! So there we go.
It's funny I was so keen on the white and decided if it doesn't pan out then I'll just walk and wait until 2014's come out to see if I could get a better price on the 13's. I came to terms that I might not get what I want, but really a Tech package was a must for me. This car just had everything and compared to the white I was willing to commit to, I felt I couldn't pass this grey one up. The real part where I feel we potentially got scammed was on the trade in, but to me it was just worth my time. There's always going to be coulda, shoulda, woulda but because I researched, was prepared I felt I was taken advantage of less....perhaps. I feel like I could lead a lecture now on the subject. Thanks everyone for your help!