I know I told a friend of mine I was getting a CX-5 and his response was *I don*t think you want a Ford* so that negative stigma is still out there with a some people I*m sure.
I've heard this before too, actually from someone I thought was somewhat knowledgeable about cars, too. It's sad.
But, they're definitely right, I don't want a Ford. Never have, never will.
I happen to like Mazda's new marketing positioning, which is one notch above Honda and Toyota.
Every co-worker who sat in my Mazda6 was impressed. They never considered Mazda before.
I recommended Mazda to two co-workers, who had Honda/Toyota on their shopping list. They both brought back Mazda at the end of shopping. Overall, a better package, they said. Especially, CX5 against competition.
And THAT folks is the entire crux of Mazda's problem.
Read any reviews on any site from Honda or Toyota owners, and not one of them will mention that they cross shopped a Mazda.
Honda CR-V owners will tell you they looked at Rav4's, and maybe a Subaru, but that's it.
Rav4 owners say the same thing. They looked at a CR-V, but nothing else. No mention, ever, of any of them having looked at a Mazda.
However, you don't have to go far to see CX-5 owners who were shopping Honda and Toyota, and for whatever reason, decided to check out Mazda.
And Bingo, the Mazda wins.
...
why should we care that their marketing sucks? I like not seeing a billion cx-5s out there.
why should we care that their marketing sucks? I like not seeing a billion cx-5s out there.
I disagree with this. I also belong to the CR-V forum, as well as Lexus and a couple others. We were planning on replacing my wife's 2010 CR-V with a new one, until the whole OD issue popped up. Anyway's, there are several threads comparing the 3 models. The biggest drawback for some looking at the Cx-5 is space. If you need to haul more stuff, it drops down on your list. The other 2, especially the CR-V, has noticeably more.
I've seen people cross shopping the Acura RDX with the CX-5 Signature, myself included. Mazda is even mentioned quite often on the Lexus site, which sm1ke is also a member of. It is starting to get recognised, which should help get people into the showrooms to see what they've been missing. It takes time.
I understand what you are saying, but you have to realize that 99% of buyers looking for a mid size SUV are not car people, and do not belong on any car sites, like this one.I disagree with this. I also belong to the CR-V forum, as well as Lexus and a couple others. We were planning on replacing my wife's 2010 CR-V with a new one, until the whole OD issue popped up. Anyway's, there are several threads comparing the 3 models. The biggest drawback for some looking at the Cx-5 is space. If you need to haul more stuff, it drops down on your list. The other 2, especially the CR-V, has noticeably more.
I've seen people cross shopping the Acura RDX with the CX-5 Signature, myself included. Mazda is even mentioned quite often on the Lexus site, which sm1ke is also a member of. It is starting to get recognised, which should help get people into the showrooms to see what they've been missing. It takes time.
You know, I see on paper that the cargo space difference is substantial. But other than those optics, are there really people out there stuffing so much stuff into the back that they'd not have enough room in a CX-5? Or is this a matter of the paper difference being so stark that it scares some folks away?
You know, I see on paper that the cargo space difference is substantial. But other than those optics, are there really people out there stuffing so much stuff into the back that they'd not have enough room in a CX-5? Or is this a matter of the paper difference being so stark that it scares some folks away?
I never understood this. Unless you regularly stack things, up to the ceiling mind you, and from the front to back of the trunk area, cargo space is sort of not that big a deal. If you're trying to fit a bike, or a wheelchair or something back there and one car is easier than the other, sure another scenario where cargo space matters.
But outside of that, it's really not a big deal in my eyes.
Until 3 months ago, I had been convinced for over a decade that my next car would be a Subaru or Toyota. An online comparison between the CR-V the Forester and the CX-5 caught my attention. That caused me to look for more test reports and the next thing you know, I'm shopping for a Mazda.
In 12 days, I'll be heading to a dealer to pick up a new CX-5 Reserve. Who woulda thunk? It certainly wasn't Mazda's marketing that got my attention.
Just bought a GTR model after 8 years driving an Acura TSX wagon. Very impressed so far, much easier to fit my bike in back too. I*ve usually been a wagon buyer but have been thinking about a compact crossover for a while. I had too many issues with a 2004 Subaru Outback H6 so that brand was out. Most comparisons rated the CX-5 well and it*s pluses were things I like (fun to drive, etc.). Rear seat room and smaller cargo space mattered little.
Tim
Hi fellow wagon guy. It was hatchbacks for me, then a wagon...then Saab folded.
Apparently I'm the only one whose first choice was a Mazda? I read reviews and it was my first choice. I only test drove others to make sure I was making the right choice.
There's a lot of variation in markets, too. Mazdas are everywhere in Cleveland. Everywhere. There are 7 dealers within 20 miles of my house.