Under the hood, its the same engine (now they do have the turbo though), same transmission, which by the way, I have no complaints about either. The guts of the vehicle are otherwise largely the same. Only difference like I said is styling, materials, tech features.
Anyway, I know they are in transition, I just don't understand how materials, styling, and as Chris_Top_Her called them "gimmicky features" alone warrant an almost $40k MSRP for a Sig when the big things are otherwise the same as my $25k CX-5. So it has brown leather, and some technology. Is it really $15k more? GT has leather. It's in that low $30k range. What's the big difference between that and Sig? Ok, Sig has a turbo. Is that several thousands?
I just am saying I don't understand the current pricing if they are not yet actual luxury brand. I guess they are still cheaper than luxury brands. I'm just thinking out loud at this point.
Anyway, today is the day I go test out one of these new Turbo CX-5s.
Are you even considering a GT Reserve or a Signature? I mean, the only reason you'd spend the $35k MSRP (2019 GT Reserve AWD) is for the turbo, and you'd be getting all of the "extras" you could care less about. So the question is, is the turbo worth $9k to you? I think you may already have your mind made up.
If anything, you should probably just compare your 2014 Touring AWD to the 2019 Sport AWD (MSRP $25.7k). The Sport's MSRP is actually $250 cheaper than the Touring's MSRP back in 2014, and I don't think that even accounts for inflation. The only differences here are styling, GVC+, sound deadening, and ground clearance.
Breaking the "luxury" down..
Comparing the GT Reserve AWD ($34.8k MSRP) to the Signature AWD ($36.9k MSRP):
Different 19" wheels, Signature badge (though I'm not sure this even exists..), frameless auto-dimming rear view mirror with Homelink, LED interior accent lighting, different overhead console, nappa leather-trimmed seats, genuine wood trim, leather wrapped steering wheel with unique stitching, black headliner, 360-degree cam, and front and rear parking sensors.
A $2.1k difference.
Comparing the GT AWD ($31.5k MSRP) to the GT Reserve AWD ($34.8k MSRP):
Engine, auto-folding power side mirrors, windshield wiper de-icer, HUD, heated and vented front seats, heated rear seats, and heated steering wheel.
A $3.3k difference.
Comparing the Sport AWD ($25.7k MSRP) to the GT Reserve AWD ($34.8k MSRP):
Engine, auto-folding power side mirrors, windshield wiper de-icer, HUD, heated/vented front seats, heated steering wheel, 19" wheels/tires, heated side mirrors, LED fog lights, LED tail lights, LED adaptive front-lighting system with auto-leveling, power moonroof, power liftgate, leather-trimmed seats, 8-way power driver's seat with 2-position memory, 6-way power passenger seat, auto-dimming rearview mirror with Homelink, Bose 10-speaker system, navigation, Sirius trials, rain-sensing wipers, and AA/ACP.
A $9.1k difference.
Also, I found it misleading when you rounded $36.9k up for the Signature to $40k.
Hope that helps with deciding for yourself whether certain trims are worth what Mazda's asking for them.