In California, here’s what I paid for a 2019 Soul Red Grand Touring Reserve:
34,958 (includes 595 red paint option, 995 destination)
-1,250 loyalty discount
33,708
+572 fees (DMV, title, etc.)
34,280
(+ tax)
I also had a trade in that brought the price down for me but that’s a separate thing. Could I have done better with ruthless negotiating? Maybe, but so doubt a lot better and as I wanted (and got) the red with parchment, my options were exteremely limited for getting it elsewhere (dealer had to swap with another 80 miles away to get mine, there’s very few available).
Anyway, your numbers don’t look radically different, seems about right. But if you have another Mazda in the family (you don’t need to own it), be sure you get a loyalty discount.
Bookmarks