They can't,unless they wanna become Toyota because 5% of Yota is worth what Mazda is as a whole.
Good to see,though...
Well I hope they stay independent. I really like Mazda because they are what they are. I don't want to see them be assimilated.
They can't,unless they wanna become Toyota because 5% of Yota is worth what Mazda is as a whole.
Good to see,though...
The MazdaSpeed wasn't expensive. Neither was the RX8. Build something based around that platform. It will sell...
Mazda already has the 2.5 turbo motor from the CX9. They just need to juice it some more.Toyota can have an expensive car that sells in very low numbers and be OK. Mazda can't afford to do that.
True that. A red Miata rf has been sitting on my dealers floor for monthsThe problem is sport car sales are in the tank. People love talking about them on the internet but most people don't actually buy them.
But not in the numbers Mazda needs.They are way too small to invest in producing those cars to not have them sell. The Miata is their loss leader. They don't need another...
The Miata isn't a practical everyday driver like a 4 door STI and Type R type car. Kinda like the Honda S2000. Imagine that,not made anymore...
I'll never buy a Miata,along with just about everyone I know,but I'd buy a 4 door sports car with some power in a heartbeat (already have)...
Hell my own mom drives a V6 Accord,and that thing is a sleeper.
Re: a performance model... I don't think the MazdaSpeed3 sold well enough to warrant a comeback. If I remember correctly, their production target was 5000/year and that was too much because they used to sit on the lots. Even in its worst years the MX-5 sold better. The MazdaSpeed6 was a flop and only lasted a couple years. The RX-8 sold strongly in its first couple years, but then sales tanked after that. Part of that was due a reputation for engine failures, but also the market changed.
The bigger problem right now is that sales of traditional cares i.e. compact sedans and family sedans have tanked in 2017. It seems unwise for a small volume manufacturer like Mazda to invest in a niche model in a declining segment. Nevertheless, I would be very tempted by a Mazda6 with a 2.5T and some sound deadening, especially if they offered the AWD model like in other markets.
I agree that the previous MazdaSpeed3 was not a great looking car.
Car sales are in the tank because everybody is buying trucks and CUVs. Especially here in the US where gas prices have been down for the last 3 years. It doesn't make sense to me to chase after a niche of a declining segment. I think they would be better off making performance versions of their CUVs.
I do think if they bring back the Speed3 with the refinement of the CX-5, maturity on par with a GTI, and Mazda dynamics it will sell. I'd definitely buy one.
The Gen2 Mazdaspeed3 has a polarizing design. You either love it or hate it. The Nagare design language Mazda was using at that time, just didn't look as refined and classy as the Kodo design language they are using now. The Gen1 Mazdaspeed3 though was a pretty good looking sleeper.
Coming from or currently driving a Speed3, I would definitely consider buying a Miata. The Speed3 is too fast for the speed limits on most roads anyway. It is a blast on the highways though with its passing power (though it is very easy to end up overspeeding), but in city driving, you cannot wind out 2nd or 3rd gear and still be within the speed limits. With the Miata, you can have fun and drive 8/10 all the time and still be within the speed limit. Do that in the Speed3 and you risk losing your license.
Anyway, I hope this joint venture with Toyota will allow Mazda to put out some performance models. A signature trim CX-5 with the 2.5T would be awesome, as well as signature trim Mazda3s and Mazda6s with AWD and the 2.5T.
At the moment, the "Mazdaspeed" brand/trim level is dead. They even dropped the logo/name from their race cars. They even renamed Mazdaspeed Motorsports to Mazda Motorsports. The new North American CEO was quoted saying something like, the new Mazdas don't need a Mazdaspeed model because they all should drive like a performance oriented car anyway. So, the Mazdaspeed models/trims will probably never come back. But the new Signature trims that Mazda is pushing out, could be the ones they use to drop the 2.5T engine into.I doubt they will put the 2.5T into Mazda 3 (only the speed version will have it) but I don't think there will be a mazdaspeed6, so I really hope they put the 2.5T the Mazda 6. I did read somewhere that Mazda will infact be expanding the lineup with 2.5T, so fingers crossed...
At the moment, the "Mazdaspeed" brand/trim level is dead. They even dropped the logo/name from their race cars. They even renamed Mazdaspeed Motorsports to Mazda Motorsports. The new North American CEO was quoted saying something like, the new Mazdas don't need a Mazdaspeed model because they all should drive like a performance oriented car anyway. So, the Mazdaspeed models/trims will probably never come back. But the new Signature trims that Mazda is pushing out, could be the ones they use to drop the 2.5T engine into.
I also think they should rename the Mazda3 to just 3. But I digress.
That's doesn't make any sense because the typical person shopping for an SUV or cuv or whatever you want to call it is very likely not going to be looking for a performance version.. a little hot hatch or sedan customer is more likely to want a performance version because of that type of vehicle. This type of vehicle category may be declining, but they still did build a Miata which makes less sense then a mazdspeed 3 because it is not as practical.
I don't understand why you wouldn't buy a car from a declining market. If anything wouldn't it make more sense to support Mazda for building something that many of us have wanted for a long time? And buy one?
Just because the sedan market is declining, does NOT mean I'm going to buy a damn SUV or crossover. The Mazda 6 has awful sales figures in comparison to its competitors and it honestly feels good to support the brand by purchasing a car that you truly enjoy and feel passionate about. It's different from a crossover that just feels too high up and floaty to me.
Every purchase helps for a small car brand.
OK, not everybody wants CUV. But an increasing number of people do.
And plenty of CUV buyers want a performance version. Luxury/performance CUVs have been selling great. And look how often people on this forum bring up a turbo option for the CX-5, like some of its competitors have. If adding a performance trim to the CX-5 could boost CX-5 sales by just 5%, that would be more sales than they ever got out of the MazdaSpeed3.
The Miata also sold considerably better than the MazdaSpeed3. It's kind of in a class of its own though.