I used the info from Unhaggle on the RFD boards and was able to get a 2017 GT Soul Red for $1,700 under MSRP yesterday. They couldn't go any lower than that, but did kick in an extra $500 to the value we initially set for the trade-in. Having the power of knowing the invoice price and the residual value made it very easy. I sent my parameters to (4) different dealers, and went with the one I felt most comfortable with.