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- Plano, Texas, USA
Firstly, Mazda has only 2% US market share, not 6%.Really? You don't think they have an entire department monitoring every little trend around the globe? You think Honda didn't notice that the CX-5, while maybe not having stellar sales, is praised in nearly EVERY professional review for how well and fun it drives? Every single one. That it became Mazda's #1 selling vehicle in the hottest car segment right now? The most lucrative car segment.
You don't think Honda noticed this tiny little company with a 6% market share is suddenly ranked by Car & Driver as being #2 second ONLY to themselves? or the CX-3 ranked #2 (and the HRV #7)? or the CX-9 is ranked #1! You think Honda isn't aware that people buy cars (like I did) based on a lot of this?
You seriously don't think Honda noticed that the CX-5 is Australia's #1 SELLING SUV for 2016?
I don't think it is a coincidence they added a few features that bring it more inline with the CX-5. Seems like an obvious attempt to cut Mazda off at the pass, so to speak.
Yea, the war is on. The ball is in your court Mazda.
Secondly, if people buy cars like you did based on a lot of good reviews you mentioned on CX-5 or other Mazda products, how come Mazda's market share is only 2% in the US? And how come the best-selling vehicle from Mazda, the CX-5, is at the bottom of the sales volume in compact CUV class?
Thirdly, if you were Takahiro Hachigo or Toshiaki Mikoshiba and see US sales figures for compact CUVs, you really think they feel Mazda CX-5 is a serious competitor for their new CR-V? They would think Nissan Rogue is the dangerous one as its sales have gone up 44.2% and 14.9% for the last two years!
Annual US Sales | 2014 | 2015 | 2016 | % +/- |
Honda CR-V | 335,019 | 345,647 | 357,335 | +3.2%/+3.4% |
Toyota RAV4 | 267,698 | 315,412 | 352,154 | +17.8%/+11.6% |
Nissan Rogue | 199,199 | 287,190 | 329,904 | +44.2%/+14.9% |
⋯ | ||||
Subaru Forester | 159,953 | 175,192 | 178,593 | +9.5%/+1.9% |
Mazda CX-5 | 99,122 | 111,450 | 112,235 | +12.4%/+0.7% |
Yes, I seriously don't think Honda noticed that the CX-5 is Australia's #1 SELLING SUV for 2016! Mazda sold merely 24,564 units of CX-5 in Australia for the whole 2016!