Good article regarding sales of the cx9, looks like cx9 sales was not up to expectation and dealers hoping Mazda will start offering incentives.
http://www.autonews.com/article/201...recover-from-a-rough-2016?X-IgnoreUserAgent=1
Odd looks like the link needs you to sign in to read it, but the link from google news worked. Here the Q&A related to cx9, I do recommend to read the full article if you can.
Why are sales of the CX-9 so disappointing?
We were expecting this vehicle to really take off. The manufacturer has told us there are plans to get the vehicle back into mainstream marketing and go from there.
The unique thing about the CX-9 is dealers across the country are seeing high success levels on the Signature model, which is the most expensive model that we make, something we've never sold in the past. Those cars seem to be flying out of the showrooms. But our midlevel model seems to be a little stale. That's where we really want to launch. That's where we had our volume in previous years.
If the Signature model is high-end, aren't dealers making good profit on it?
Dealers have a nice margin on that vehicle, yes. But there are not a lot of them. Mazda has gone into production and started to make more CX-9 Signatures.
But again, we need to have the volume. Not everyone can afford a $47,000 SUV when you can get a fabulously equipped $38,000 one. That was our sweet spot with the previous model in the previous years.
How are Mazda's dealer incentive programs? Any new ones?
We don't know of anything new that is coming. Some dealers are screaming for incentives to get the brand moving.
Mazda is aware of the situation, and what I've noticed, from being on their dealer council for the last three years, is they identify a problem, and they'll come to market with something. My personal opinion is that Mazda would rather spend their money on marketing their brand than incentivizing their vehicles.
What do dealers want?
We want both.
http://www.autonews.com/article/201...recover-from-a-rough-2016?X-IgnoreUserAgent=1
Odd looks like the link needs you to sign in to read it, but the link from google news worked. Here the Q&A related to cx9, I do recommend to read the full article if you can.
Why are sales of the CX-9 so disappointing?
We were expecting this vehicle to really take off. The manufacturer has told us there are plans to get the vehicle back into mainstream marketing and go from there.
The unique thing about the CX-9 is dealers across the country are seeing high success levels on the Signature model, which is the most expensive model that we make, something we've never sold in the past. Those cars seem to be flying out of the showrooms. But our midlevel model seems to be a little stale. That's where we really want to launch. That's where we had our volume in previous years.
If the Signature model is high-end, aren't dealers making good profit on it?
Dealers have a nice margin on that vehicle, yes. But there are not a lot of them. Mazda has gone into production and started to make more CX-9 Signatures.
But again, we need to have the volume. Not everyone can afford a $47,000 SUV when you can get a fabulously equipped $38,000 one. That was our sweet spot with the previous model in the previous years.
How are Mazda's dealer incentive programs? Any new ones?
We don't know of anything new that is coming. Some dealers are screaming for incentives to get the brand moving.
Mazda is aware of the situation, and what I've noticed, from being on their dealer council for the last three years, is they identify a problem, and they'll come to market with something. My personal opinion is that Mazda would rather spend their money on marketing their brand than incentivizing their vehicles.
What do dealers want?
We want both.
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