Both the Atlas and the CX-9 are very similar in the sense that they both can accommodate 7 occupants across all trims and are designed for maximum practicality. However, when it comes to technologies, the Atlas is going to be ahead as it will come with a fully digital cockpit that is preloaded with Android Auto and Apple CarPlay.
my guess is the Atlas will be way more expensive which comparable trims are compared. the Touareg was way too expensive for what it was.
⋯ The rear three-quarters are particularly evocative of a Jeep Grand Cherokee, another immensely popular SUV that falls in the Atlas likely $30,000-$50,000 price range when it finally does go on sale next spring.
my guess is the Atlas will be way more expensive which comparable trims are compared. the Touraeg was way too expensive for what it was.
Also, as a VW owner, I can say that generally the VWs have two shortcomings that would make the cx-9 stand out. They tend to be a rougher (stiffer) and a lot noisier (can't compete with extra sound deadening material put in the cx-9). I noticed a huge benefit in these two areas going from the Jetta Sportwagen TDI to our new cx-9. Also, while I'm thinking of it the turbo lag on the TDI is a lot more pronounces than the cx-9.