I'm kind of relieved that there is little bargaining to be done when buying Apple hardware and I'd probably gravitate towards Tesla's model of fixed pricing. But then dealers wouldn't be able to make a killing on the poor buyer who hasn't done their research.
I'm surprised by your Apple reference as they are one of the most profitable companies on the planet. If anyone is making a killing on the poor buyer, or wealthy one, it's them.
Apple Has a far greater profit margin on a MacBook than the average dealer does on a new car transaction. The difference is, people can justify spending $1,000 on a MacBook or $800 on an iPhone but think they get taken advantage of on a $20,000 car.
Once Tesla starts making money on their product, rather than their stock price, they too will be making a killing on their products.