I think the whole thing where mazda offers different little options in different counties is in part due to that countries regulations. I know the UK has to have headlight washers for all HID lights and I'm sure the new LED lights as well. Like the OP said he doesn't have the option for a sun roof so Mazda, in there quest to keep the car in a certain price point has to limit what the car can get in different countries. I believe a few of our Ausie friends have chimed in that the fully loaded CX-5 down under is quite a bit more there then in the US. Would you want to give up a sun roof for headlight washers and a power lift gate or memory seats? I think if mazda offered all of the options available around the world, headlight washers, front parking sensors, memory seats, rear fog lights and anything else I didn't mention the price would be approaching 40K and that's getting into BMW, Audi, Mercedes, Acura levels of pricing. I think for under 35K fully loaded you get a great package. If I were looking to spend 40K+ I don't know if I'd be looking at the CX-5 anymore.
Well, sorta, but you would get into the very basic entry level of said brands. When I built a Volvo XC60 on their website to the exact specs of my CX-5, I landed on a pricetag of $56.000, which is quite the jump from $39.000 I paid for my car. I would not mind spending another grand or two to get heated steering wheel, sun roof, heated back seats, power tailgate etc. But I guess some of the price increase for a Volvo is due to the fact that the Volvo is extremely customizable and thus it's more difficult to streamline the build-ship-and-sell process.