MSRP on the '16 was $34,085 (it came with the all weather mats, cargo cover, roof rack rails, wheel locks, and bumper guard).
Dealer would not budge from the price. Add insult to injury, he offered me $13,500 for my trade in which is at 59k miles.
Good thing I'm in no rush.
I am also in NJ and recently purchased a very similar model with an MSRP of $33,810. I paid $31,900 before tax, title, doc fee etc. There were no rebates included in that price and no trade. The vehicle was not on their lot, they had to locate it at another dealer which probably cost them a few extra dollars. Plus they included free oil changes for 2 years.
I used the Costco Auto plan. I'm sure that someone who enjoys negotiating could get an even better price. I think you need to find a new dealer.