Bought my CX-5 from Mazda of Oakland about a month ago. This morning I get an email explaining that they're throwing in the towel in a week. WTF?
Note that this place is about 5 minutes from my house and has some pretty friendly guys. I wasn't planning to spend a lot of money there, or anything, but still. For what it's worth it's an "urban" operation, not one of those sprawling auto mall type places, and collocated with a Audi place under the same ownership.
Anyway, I go down there and talk to the GM, he explains that they got "a list of demands" from Mazda corporate that penciled out to like 3 mil in improvements, and they just couldn't swing the numbers. The owners decided to go with all Audi and jettison the Mazda side, since they would have had to find a 3-4 acre site properly zoned and they couldn't figure anything out (that or move the Audi side somewhere else and redo the existing site as all Mazda, but you got to figure they make more money selling Audis, so...).
My thought is that Mazda is doing a push to get the dealerships all nice and big and full featured as part of their current offensive on the American market. Skyactiv models are selling well and garnering some much needed mindshare, and I guess people want shiny buildings in their car buying experience.
Good news (maybe) is that they reckon there will be a new dealership going up in Oakland in the next 3-4 months-- someone who isn't already encumbered with an existing site, who can do a clean slate build to Mazda's specs.
I know I can get along fine without a dealership unless I need warranty repairs, but having the place that I bought the car from disappear weeks later is a bit disconcerting. I had intended to cultivate a relationship with the shop and parts department there in case I needed to plead a case with a warranty repair or just any random s*** that might have come along. Next closest Mazda dealership is 30 miles away (although there is one around 30 miles in any direction, for some reason).
Anyone else notice anything going on with older/smaller dealerships in your area? Is this a country wide Mazda thing or did they just have it in for Oakland?
Note that this place is about 5 minutes from my house and has some pretty friendly guys. I wasn't planning to spend a lot of money there, or anything, but still. For what it's worth it's an "urban" operation, not one of those sprawling auto mall type places, and collocated with a Audi place under the same ownership.
Anyway, I go down there and talk to the GM, he explains that they got "a list of demands" from Mazda corporate that penciled out to like 3 mil in improvements, and they just couldn't swing the numbers. The owners decided to go with all Audi and jettison the Mazda side, since they would have had to find a 3-4 acre site properly zoned and they couldn't figure anything out (that or move the Audi side somewhere else and redo the existing site as all Mazda, but you got to figure they make more money selling Audis, so...).
My thought is that Mazda is doing a push to get the dealerships all nice and big and full featured as part of their current offensive on the American market. Skyactiv models are selling well and garnering some much needed mindshare, and I guess people want shiny buildings in their car buying experience.
Good news (maybe) is that they reckon there will be a new dealership going up in Oakland in the next 3-4 months-- someone who isn't already encumbered with an existing site, who can do a clean slate build to Mazda's specs.
I know I can get along fine without a dealership unless I need warranty repairs, but having the place that I bought the car from disappear weeks later is a bit disconcerting. I had intended to cultivate a relationship with the shop and parts department there in case I needed to plead a case with a warranty repair or just any random s*** that might have come along. Next closest Mazda dealership is 30 miles away (although there is one around 30 miles in any direction, for some reason).
Anyone else notice anything going on with older/smaller dealerships in your area? Is this a country wide Mazda thing or did they just have it in for Oakland?
Last edited: