2018 Mazda 3 at LA Auto Show

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From lump of clay to life-size model

Last September Mazda started their search for the 2018 Mazda3 via a Facebook competition called the Mazda Design Challenge. Anyone could enter by submitting a 150-word description of their vision, a sketch was optional.

Mallory 'Car Girl' McMorrow, Industrial Design major at Notre Dame, won by a landslide and Mazda designer Jacques Flynn helped produce an early design sketch, Jacques took everything I said and sketched, and put my thoughts and feelings on paper, said McMorrow. In her own words 'I want a car with the body and soul of a sports car, but a car that knows that sometimes I want to bring my friends, my things, or my dog.'

Best part of the competition will be that Mazda designers will make a life-size model of the 2018 Mazda3 live at the LA International Auto Show!
Now the hard part comes to see if we can actually build a full concept car on the show stand in ten days and in full-view of show goers. said Franz von Holzhausen, director of design at Mazda. The final unveiling will take place at 3 PM Nov 24.

Press Release

MAZDA AND SELF-PROCLAIMED CAR GIRL TO BRING 2018 MAZDA3 TO LIFE AT 2007 LOS ANGELES AUTO SHOW

Its neither a commuter vehicle nor boring sedan. It is also not an undersized sports coupe or awkward, disproportionate hatchback. At the moment, the 2018 MAZDA3 is nothing more than a lump of clay on stage at the Mazda booth at the 2007 Greater Los Angeles Auto Show and the vision of Mallory McMorrow of South Bend, Ind., the winner of the Mazda Design Challenge. By the time the auto show comes to a close, an exciting, life-size model will be unveiled for all eyes to see and a talented woman will be one step closer to fulfilling her automotive design career dream.

A landslide victory, McMorrows entry was voted number one by Facebook members, as part of the first-ever program between Mazda North American Operations (MNAO) and the social networking site. To enter, contestants submitted a 150-word description of their vision of the 2018 MAZDA3 and an optional sketch drawing.

After weeks of voting first by Mazda designers, then Facebook members McMorrow was selected as a finalist, at which time she was paired with Mazda designer Jacques Flynn who helped bring her design to life on paper. Jacques took everything I said and sketched, and put my thoughts and feelings on paper, said McMorrow. I was thrilled when I opened up the images of the final renderings. Im proud to say that the end design was still definitely my car and I cant wait to see it come to fruition on the show floor.

Today McMorrow will begin working one-on-one with Franz von Holzhausen, director of design, MNAO, and his team to bring her concept to life, live from the Mazda booth at the Greater Los Angeles Auto Show. A formal press conference will be held at 12:50 p.m. Thursday, Nov. 15, at the Mazda booth.

The Mazda Design Challenge brought in a flood of cool, unique design ideas. The winning design concept is a fresh new way to look at the design of a vehicle, said von Holzhausen. This competition was a tremendous success, and the entire process was really beneficial to my team and me to understand what design means to our target buyers. Now the hard part comes to see if we can actually build a full concept car on the show stand in ten days and in full-view of show goers.

Auto show attendees can watch von Holzhausen and his team in action from 12 noon to 8:00 p.m. daily, as they mold, carve and smooth the would-be 2018 MAZDA3. The final clay sculpture of the concept will be unveiled at 3 p.m., Saturday, Nov. 24.
Mallory McMorrow Car Girl by design

An Industrial Design major at the University of Notre Dame, McMorrow, 21, of Whitehouse, NJ, first heard of the Mazda Design Challenge from her professor, Paul Down. Dubbed the car girl by her classmates in the Industrial Design department, McMorrow, who discovered her love for cars at a young age, jumped at the chance to enter.

With a background in graphic and industrial design, most of McMorrows design experience to date has focused primarily on product design, including automotive cleaning and car products. All throughout college, Ive heard nothing but how hard it will be to get into the auto design world, how I should keep my options open, and even how I should think about interiors (because) women work on interiors, said McMorrow. Now, thanks to this contest, I have a completely refreshed feeling about pursuing a career in cars.
Mallorys 2018 MAZDA3 In her own words

A decade from now, I want a car that doesnt believe in falling into a category. A car that makes sure sedan and hatchback are no longer four letter words. A chassis made to handle every s curve that comes its way. Fast. I want a car with the body and soul of a sports car, but a car that knows that sometimes I want to bring my friends, my things, or my dog. I want a car that has a sunroof thats actually a sunroof, not a sun-one-quarter roof. I want a car that causes heads to turn even before the first rev of the engine. I want a car that went from concept to showroom without meeting muted for the masses unapologetically. I want a MAZDA3 that gets me the everyday sports car, the 5-door that makes me forget I own a 5-door.

In addition to McMorrow, finalists in the Mazda Design Challenge included Christopher Chung, Silver Spring, Md.; Preston Gilliam, East Bend, N.C.; Andrew Kinomoto, Bothell, Wash.; and Danny Song, San Mateo, Calif.
 
Hmm. There is an engineer here named McMorrow that has a daughter that goes to Notre Dam. I'll have to see if this is his daughter.
 
true, but who knows maybe it could run off solar panals or something. I saw on a tv show that today's solar panals are only 15% efficant, they only absord the color red. there are new nano crystals being developed wich are 100%effeicant and absorb all the power of light but there still a long way off becuase they are very hard to put in order being they are so tiny
 
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