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I think the "out the door price" approach may be the best. I was asking the guy to beat my best price and he kept playing games with the numbers.

So, I called and emailed 17 dealers and 11 replied with pricing. None of the pricing approached 10% discount. The best was 7.4% but in another state compared to 6.2% locally, so not worth it. I did go to the "largest Mazda dealership on the east coast in NJ" because the said they would beat any...

I live in NY and expanded my search to NJ. NY had a doc fee cap of $75 that every dealer charges. NJ has no cap on doc fees. One dealer quoted me $699 and the other $499. How can this vary so much between states?

Makes sense, that way they can't apply rebates and incentives and play with the price if they don't know what applies. Thanks!

How's this for an email? I*m shopping around for the best price on a 2019 Mazda CX-5 Grand Touring AWD with the GT Premium Package with black exterior and interior and an MSRP of $34,115. Please provide a price excluding rebates and incentives, and with a breakdown of all fees. Also provide...

...and do I email the dealership's general inbox found on their website, or call and speak with a salesperson first and ask for their email?

Thanks for the great info. Does anyone have an effective email template I can use?

Thanks everyone for the great information. I was always led to believe that the invoice price is the watermark. So, I have one other question - how do I know what price I should shooting for? 10%-12% was mentioned above, but where did that come from? And is that number most likely gotten from a...

I'm shopping for a CX-5 Grand Touring AWS with the GT Premium package. The MSRP is $34,115 and the invoice is $32,713. So far I received 4 quotes, 3 around invoice and one at $32,000. None of these seem exceptional based on Truecar and KBB. So, before I continue calling any more dealers, am I...