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I get what you're saying. People are starting to come out of hibernation and might have some extra cash on hand, however, it's my understanding that Mazda is hurting pretty bad right now for sales, way below projections. Walk into a Kia or Toyota dealer and there are people lining up to talk...

Thanks, makes me wonder, however, how many Mazda dealers there are between San Francisco, San Jose and Sacramento? There are 3 between Buffalo and Rochester NY, so I wonder if comparing prices is apples to oranges in terms of market competition driving down prices.

Does everyone think it's typical to buy a 3 for $1000 or so below invoice?

The "Factory Invoice" on your car with all the extras is $24,372 according to Truecar.com, which means you paid $1,872 below invoice. Did your price include the Destination Fee or any extra incentives? I guess I will have to cast a wider net online to see what kinds of prices I can get.

Invoice Prices: Base i Touring Automatic Hatchback: $20,224 Tech Package: $1,376 Moonroof: $688 Red Paint: $258 Wheel Locks: $44 Destination: $795 Total: $23,684 Plus 8.75% NY sales tax = 2,072, plus $200ish in registration. Grand total: $25,956 out-the-door.

My local Mazda dealer has an arrangement with my employer that gives me (and any of my colleagues) invoice price off the bat without the need to haggle. I figured that I'd be able to just use this as a starting price and negotiate down from there, but after about an hour or so of prodding it...

Very true. Having those things are just not that important to us.

Update: we went back and drove another 3, a different one, and a CX5. This 3 felt like a totally different car compared to the one that prompted this thread. Tonight's car drove much like you would expect from a car in this class. I guess there must have been something wrong with the one...

Thanks for all the advice! I too prefer a stiffer, more planted feel in a cars suspension. I've always owned sporty-ish cars. My wife puts up with the stiffer-than-some ride in our Subaru, but like I said, the 3 felt much worse. It did feel like there was something actually wrong with the...

Hi all, My wife and I are in need of a compact hatchback with an out the door price under 25k, and after test driving a Focus (with it's horrid transmission) and a Forte5 (with its dismal crash test ratings) we basically have few options other then the 3. Plus, I absolutely love the design...