Why is Mazda-Australia so much more successful than Mazda-USA?

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2021 RDX A-Spec
Just read this article, where Mazda ranks #1 in service in Australia. Combine that with the fact that CX-5 is Australia*s best-selling SUV, they must be doing something right down under.

I realize the markets are different, but still. You don*t have to look beyond their awful marketing campaign and ugly dealer network in the US to recognize that Mazda-USA is mismanaged. Why doesn*t Mazda step up?
 
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was 175ps Mazda CX-5 Auto AWD Sport Nav, now 190ps DSG Tiguan 4M
In Australia the Mazda's sold are using lower emissions, euro5 instead of 6, its also very close to Japan, both may have a bearing, the Tucson also sells well.
 
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2018 CX5 SE-L Nav+ 2WD 2.2D 150hp Auto
In Australia the Mazda's sold are using lower emissions, euro5 instead of 6, its also very close to Japan, both may have a bearing, the Tucson also sells well.

I think you mean higher emissions and lower standard as euro6 is more stringent than euro5?;)
 
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CX5 GT-R
Why is Land Rover in South Africa a legit hard-use vehicle?
Why does Japan's WRX have almost 300 horsepower while America's gets 268?
Why did Mazda bring the 2.2D to the UK with far more power than in America, many years sooner?

I really think that aside from the Corvette, and associated muscle cars from the Big 3, America is the worst country for automotive enthusiasm.
 

Avoidin Deer

Zoom Zoom, baby
Contributor
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Central Virginia
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2019 CX-5 Reserve
I agree with two points that have been made so far:

-Australia's proximity to Japan may affect how Mazdas are marketed there
--An established market provides its own momentum
---Nearly 2/3 of Australia's population is located in just 5 cities, facilitating market penetration

-Americans by and large make most purchases based upon marketing hype and not objective criteria
--A shallow market means few people even know anyone who owns a Mazda
---American population is much more dispersed (5 most populous cities contain less than 1/4 of us, and are spread from NY to CA)
 
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13' CX-5 and 16' Mazda6 both Touring w/Tech/Bose
Why is Land Rover in South Africa a legit hard-use vehicle?
Why does Japan's WRX have almost 300 horsepower while America's gets 268?
Why did Mazda bring the 2.2D to the UK with far more power than in America, many years sooner?

I really think that aside from the Corvette, and associated muscle cars from the Big 3, America is the worst country for automotive enthusiasm.

Honda holding out on giving us Type R's and Si models during the 90's. Mazda 6 wagon. List goes on and on.
 

yrwei52

2016 Mazda CX-5 GT AWD w/Tech Pkg
Contributor
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Plano, Texas, USA
I agree with two points that have been made so far:

-Australia's proximity to Japan may affect how Mazdas are marketed there
No, Australia actually is much farther away from Japan than the US. Culture is much different with Japan than the US too.

The only thing similar is they both are right-hand drive.
 

yrwei52

2016 Mazda CX-5 GT AWD w/Tech Pkg
Contributor
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Plano, Texas, USA
Just read this article, where Mazda ranks #1 in service in Australia. Combine that with the fact that CX-5 is Australia*s best-selling SUV, they must be doing something right down under.

I realize the markets are different, but still. You don*t have to look beyond their awful marketing campaign and ugly dealer network in the US to recognize that Mazda-USA is mismanaged. Why doesn*t Mazda step up?
Yeah Mazda has stepped up by promoting Masahiro Moro from President and CEO of Mazda North American Operations (MNAO) to Chairman and CEO of MNAO overseeing MNAO, Mazda Canada Inc. and Mazda Motor de Mexico.

Mazda Appoints Masahiro Moro to Chairman and CEO of Mazda North American Operations; Welcomes Jeffrey Guyton as President
 
Why is Land Rover in South Africa a legit hard-use vehicle?
Why does Japan's WRX have almost 300 horsepower while America's gets 268?
Why did Mazda bring the 2.2D to the UK with far more power than in America, many years sooner?

I really think that aside from the Corvette, and associated muscle cars from the Big 3, America is the worst country for automotive enthusiasm.

find that hard to believe seeing all the little shiit boxes in Europe
 

Natey

Moderator
Contributor
Patron
I'm pretty sure us 'mericans like to buy pickup trucks. Mazda won't let us have the BT-50, so there's a shot in the foot.
Mazda, bring back the Sundowner and make some money.

Then there's what Mazda was BUILT on...quick, cheap little cars that surprise BMW drivers in the curves. RX-3, 323GTX, 'speed 3, etc. Mazda offers nothing like that anymore. Just 3 models of CUV that all look alike and don't go offroad. This one kills me, because if they would just put a turbocharger on that damn AWD 3 and tweak the suspension a bit, I'd be 1st in line. As it is, I'm in the process of spending 40k+ on a Golf R.
 
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2016 CX-5 w/ Tech/Activsense
I'm pretty sure us 'mericans like to buy pickup trucks. Mazda won't let us have the BT-50, so there's a shot in the foot.
Mazda, bring back the Sundowner and make some money.

Then there's what Mazda was BUILT on...quick, cheap little cars that surprise BMW drivers in the curves. RX-3, 323GTX, 'speed 3, etc. Mazda offers nothing like that anymore. Just 3 models of CUV that all look alike and don't go offroad. This one kills me, because if they would just put a turbocharger on that damn AWD 3 and tweak the suspension a bit, I'd be 1st in line. As it is, I'm in the process of spending 40k+ on a Golf R.

I think its mostly marketing, # of dealers, and incentives at this point. I don't think there is an issue with the type of offerings. I don't think there is a huge market for cars that aren't named civic, corolla, etc. As an example, even Subaru, who is doing pretty well is seeing a -20.6% drop in Impreza in YTD sales through July. WRX/STI is down 17.3%. Legacy is down 14.0%.

Golf R is down -26% YTD, GTI down -24%, Golf down -15%. Passat is down -54%. The only Volkswagens doing well year over year are the Jetta, the Beatle convertible, and Tiguan.
 
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was 175ps Mazda CX-5 Auto AWD Sport Nav, now 190ps DSG Tiguan 4M
I think you mean higher emissions and lower standard as euro6 is more stringent than euro5?;)

Yes that's right.
Their diesel gets 190ps with 450nm torque, uk 184ps with 445nm, us even less, all due to emission systems installed. And possibly fuel quality.
 
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Natey

Moderator
Contributor
Patron
I think its mostly marketing, # of dealers, and incentives at this point. I don't think there is an issue with the type of offerings. I don't think there is a huge market for cars that aren't named civic, corolla, etc. As an example, even Subaru, who is doing pretty well is seeing a -20.6% drop in Impreza in YTD sales through July. WRX/STI is down 17.3%. Legacy is down 14.0%.

Golf R is down -26% YTD, GTI down -24%, Golf down -15%. Passat is down -54%. The only Volkswagens doing well year over year are the Jetta, the Beatle convertible, and Tiguan.


A 2016 CX-5 is worth 12k according to Edmunds.

I'm just speaking from personal experience. I've been in Mazdas since the 90's and I feel like I've been abandoned. Forced to look elsewhere for a sporty little hatchback?? Mazda has been making sporty little hatchbacks since the 70's, now nothing?


Also, I'm not looking for a car to flip. I plan on driving the thing for a decade, so resale value isn't on the top of my list, although if you try to find an old Golf R32, they're not exactly cheap.
 

shadonoz

SkyActiv Member
Contributor
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State of Jefferson
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2017 CX-5 GT AWD+
No, Australia actually is much farther away from Japan than the US. Culture is much different with Japan than the US too.

The only thing similar is they both are right-hand drive.

In fact, Australia the country and Australians the people [as a whole, culturally and tempermentally] are more similar to the US than any other country, and vice versa.

It's a lot easier to maintain dominance in a market after you've achieved it than to try to gain it.