Simplified. What percentage off the CX-5 sticker?

On a 2021 CX-5 Sport (no upgrades), in Florida, I am being offered 10% off MSRP. And I don't qualify for any incentives like their loyalty program, just the 0.9% financing.
 
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CX5 GT
On a 2021 CX-5 Sport (no upgrades), in Florida, I am being offered 10% off MSRP. And I don't qualify for any incentives like their loyalty program, just the 0.9% financing.
10% off msrp is good discount.

Just be careful if the dealer asks for lots of dealer addons to inflate price further to compensate for the 10%.
If end price is total msrp - 10%, then you are good. The rest is taxes, registrations and doc fees. Good luck.
 
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Phoenix
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2020 CX5 signature
Doc fees should be $300 don't pay more.
Unfortunately you can't dictate or negotiate what the doc fee will be. In many states it can be much closer to $500. It is what it is and one of the hardest things, if not impossible, to get the dealer to remove or negotiate. What you need to do in most cases is negotiate your price knowing that they are going to add that.
 
In my area, Mazda is offering either 0.9% special financing or $1,000 off without the special financing. Would you consider that $1,000 to be part of the 10% or after it?
 
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2019 Mazda CX-5 GT Reserve
In my area, Mazda is offering either 0.9% special financing or $1,000 off without the special financing. Would you consider that $1,000 to be part of the 10% or after it?
I wouldn't. I would consider that a variable promotion depending which option you choose. Even on the Mazda web site that's lumped in with the other "Special Offers" which vary depending on your eligibility or promotion choice. Therefore I'd say after.
 

PaulZooms

16.5 GT Sensing
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Lakewood, CO
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2016.5 CX-5 GT
In my area, Mazda is offering either 0.9% special financing or $1,000 off without the special financing. Would you consider that $1,000 to be part of the 10% or after it?

I definitely wouldn’t. Incentives are from the manufacturer or regional distributor, not the dealer. Costs them nothing and doesn’t reduce their profit to pass it through. Arguably an advantage to them in making prices more competitive, increasing their sales. You can easily get this reduction from any local participating dealer.

Dealer price includes the amount they reduce the asking price from MSRP less Incentives, definitely ’skin off their nose’, and reducing net sales proceeds. Such sales price concessions are the result of negotiations with the dealer, and have to be arranged individually with each dealer.
 
I didn't trade anything in. The email solicitation method and timing at the end of the month (or in my case, end of the year) works. See attached bill of sale.
 

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2020 Mazda CX-5 Grand Touring Reserve
MSRP - $36,435
Selling price - $30,700 (not including taxes or fees)
16% off
Almost the exact same offer for me this week...
2020 Mazda CX-5 Grand Touring Reserve
MSRP - $36,535
Selling Price: $30,391 (not including taxes or fees) (Does include incentives)
16.8% off