Very well said. The OTD price is completely meaningless when it includes sales taxes, local title/reg, trade in, etc. They only thing I would still included is dealer BS fees. The only reason I would included BS fees is this goes to the dealers bottom line. If one dealer has $500 BS fee and the other has $200 BS fee the dealer with the higher fee could discount $300 more but the bottom line to the butter is the same.This thread is totally worthless without some standard methodology in comparing prices.
Deals involving trades, financing convolute the data and should be ignored.
Dealer discounts should be based on prices before any rebates since they come direct from Mazda. If the dealer adds B.S fees like document preparation fees they don't count as govn't fees.
Dealer discount % = MSRP - Cash Price Paid (before mfgr. rebates, before govn't taxes/fees)/MSRP
Only completed cash transactions count. (not hearsay, verbal quotes or other B.S.)
P.S. Mazda's dealer margin is 4% + 1% holdback. Other manufacturer to dealer kickbacks will be YMMV based on inventory and dealership.
I totally agree with not including manufacturer incentives as they do not impact dealers bottom line as they are covered by the manufacturer. This is why I haven't posted my deal on this forum. I had 2 deals in my hand when I bought my Signature in Nov. I'm a member of Mazdas racing association and I also had rare option to to get employee pricing. Both of these are paid for directly by Mazda and not the dealer. So I didn't and I won't post my price because it's was truly a rare opportunity and don't want people banging their head against a brick wall trying by to get the same deal.