I don't think that's the reason though. "It's appliancey". They just don't care that's it's not super fast. Or handles well. Is the cup holder in the right place?
There's absolutely a reason forums like this one are nearly 100% male. We have the occasional female come in, ask a few questions and we never see them again. Not one female regular here.
Although my wife has taste in cars, wants then fast and "handly" and would never hang out here either.
I agree with the "cup holder" thing.
But there's a reason most commercials are all "Look at what this says about you" driven. There are very few that cite comparable meaningful specifications. You could watch a commercial with the sound off and be equally correct in saying it would make a fine pitch for a model of car, a brand of beer, or a style of underwear.
We all know that Chevy/Ford/Subaru owners all have some emotional identity attached to their brand, both male and female (although the percentage is skewed more towards one). Some subset certainly have deeper technical reasons, but most do not.
After all, "Zoom Zoom" is hardly a feature.