Gen-1 Kodo Design
- Denver, CO
- 2014 CX-5 Touring
Here we go again with why do people buy the cars they buy.
Heres goes me again citing the post I always cite when this comes up. It's 3 years old now but I doubt things have changed.
#3 Brand Loyalty
#7 MPG tied with #7 Safety
Looks sell cars. I walked around my office once and asked people why they bought the cars they did.
"Legroom" or "Trunk space" were... not once mentioned.
I AM a car enthusiast and I never knew that until I was doing research to buy one. (rofl2)
100% agree my friend. Not one person I know is in the market for a CUV if their main concern is cargo space. These people instead have big full size SUV's.
And I am so tired of people saying "Everyone thinks Ford still owns Mazda". Ok, first of all? NO, they don't. Second, Ford quality is better today then it's ever been in history so thinking negatively of a brand because it's associated with Ford...well that would just be dumb today. Last, I am willing to bet pink slips even WHEN Ford did own part of Mazda at least 60% of the buying public didn't know it then. And I bet that's a low guess.
Look, you and I know what the deal is and I personally wouldn't say "everyone thinks this" because I know that's not the case. But just like the average person thinks Honda is the Honda of many years ago, anecdotally around my circle of friends/acquaintances/family, Ford is still thought of as that crap brand they used to be, and again...anecdotally, many people I have had conversations with assume Mazda is still owned by Ford. This wasn't just one person, but many I've talked cars with.
I prefaced to say this is just anecdotal to me and experiences I have had talking to people about it in recent times (last few years), and again I wouldn't say "everybody thinks this", but don't pretend it's not still out there. The average person I know thinks FORD stands for Found on Road Dead.