The man, the myth, the legend
- Land of Cleve
- 2016.5 CX5
I am fine with Mazda going more Luxurious than Honda/Toyota.Well, they had to do something. Cheap was not doing it and this was a logical move. The big issue is that people still link Mazda with the opposite of Mercedes.
This is very true...I am fine with Mazda going more Luxurious than Honda/Toyota.
They improved the products, but they forgot about the dealership experiences.
People who own Lexus know what that means.
From my experience, Mazda dealers are NOT above Toyota/Honda.
Not to mention that, most people still believe the latter have better overall reliability.
My two cents.
Not surprised either, honestly...Mazda wasn't on my shopping list until someone mentioned it and then I actually checked one out and was immediately sold on it.
Agree the advertisements suck. And Nelson, you aren't wrong about those "20% discounts", how else is the craptacular Nissan Rogue still selling in droves? In my opinion, Mazda is still going after a niche market, just a different niche than it used to be in the Zoom Zoom days, but niche nonetheless. I'm not the least bit surprised sales still suck.
Bingo, I laugh every time it comes and the cover always reads, "Zoom Zoom". I giggle and say, "I wish!". Confused, for sure...Not to mention how much I think Mazda is totally missing the mark with some things. Like releasing a diesel CX-5, which I get people want, but let's talk about that $41k MSRP. Ludicrous and I doubt will get much of any sales on that. I can't think of anyone who associates diesel with a luxury feature warranting that sort of cost/trim. I'm thinking it's going to fail hard.
Just an example I think of the overall ineptitude of Mazda or Mazda NAO, or whoever. Mazda currently has a confused image where they want to be one thing, probably want to market more broadly, but is failing in that regard, but at the same time either releasing things people don't want, not releasing things people do want, or what have you. Meanwhile they want to "Feel alive", I still get a "Zoom Zoom" magazine in the mail once in a while. Confused...