I would love to see it here so Mazda could refine it for the US market. I'm not interested in buying one, but I do like the interior a bit more than my CX-9 (mostly because of the display integration and the way the glovebox/armrest opens normally, haha).
Personally, I don't mind it. Isuzu seems to be the brand behind a few other trucks, and while it (D-Max) certainly isn't the cream of the crop, it does get the job done. Mazda seems to be more focused on developing cars that drive well, so I think it's a good move to base the BT-50 off of the Isuzu truck. This way, they can focus their resources on further developing the cars that are making them money (basically SUVs and CUVs) while still keeping a Mazda truck option available in those markets, instead of developing their own truck in-house and diverting a lot of resources towards a vehicle class that Mazda isn't really known for.
How many others feel the same way?
Do you really think there's a market for Mazda here in North America for a vehicle like this?
They have enough of a challenge selling what they have in their lineup now.
Remember all the hype for the diesel CX-5? How's that going?
Be honest, who's going to cross shop a Mazda truck?
I hope I'm wrong, but I just don't see it. Sorry.
Isn't the North American pickup truck market huge? I could see people interested in the CX-5 or CX-9 also considering a 4-door Mazda pickup that matches the rest of the lineup in terms of styling and that's just one scenario...Seems to me it would make a nice addition to the lineup for NA.