Baffling photo

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2014 Mazda3 S GT auto, 2008 MX5 6-speed
This photo was included in a Wall St. Journal article about GE and its light bulb business.

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Can anyone explain it?
 

Gozo

2020 Mazda6 2.5T
It was a name they branded their early bulbs by. The company chose the name due to its association with Ahura Mazda, the transcendental and universal God of Zoroastrianism whose name means light of wisdom in the Avestan language. Nothing to do with out Mazdas. (I Googled it. I knew they were called Mazda lamps, but never knew why. Now I do.)
 
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2014 Mazda3 S GT auto, 2008 MX5 6-speed
Yes, I happened to find that explanation, also. Now, Avestan didn't ring any bells with me! Apparently, the Mazda bulb and Mazda the car company coexisted for some years. Back then, companies weren't so sue-happy, I guess.
 
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