How do you quantify this loss? 2 million, 5 million, 999 million? The left hand drive version of the diesel CX5 is sold all over the world so the extra production costs for the U.S market will be negligible. I think it was a toe in the water exercise for the U.S. which failed. On the other hand, now the cost of oil is rising due to political factors who knows?Just stopped at local Mazda dealer. They had 1 CX5 diesel on the lot and they said it has been sitting for 6+ months. Nobody wants to buy it. Eventually they will discount it by a lot or send it to another dealership. They said the diesel is DEAD and Mazda will no longer be selling them in the USA.
Most likely Mazda lost MILLIONS of dollars on the CX5 diesel with production and all. Huge loss for Mazda.