2008 Mazda3 & LED HeadLight "Conversion"

Good morning,
I was interested in converting to LED and purchased a pair of Philips X-treme Ultinon (#9005) high beam for my Mazda3. They don't work. I have reversed the connections and still nothing. When I replace them with the old halogen everything works so I confirm I am getting power to the connection point.

Is there a compatibility issue? Does anyone have a suggestion?

Thanks in advance.