No offense, but you kind of come across as a troll. Did someone in a Mazda run over your dog?
Anyways, people chose a certain vehicle for various reasons. The majority of "regular" people shopping for a vehicle have already made up their minds, before even stepping into a dealership. They hate the whole process and just want it to be over. These are the most coveted by salesman, for obvious reasons.
The next most common buyer's research, consists of finding something that is in their budget and fits their needs. Toyota and Honda would probably be on the top of that list, based on well documented past quality histories. When searching for a CUV,
most of these shoppers will only consider the CR-V, or Rav4. It takes time to get a brand turned around, like Mazda. I believe they're headed in the right direction, which was one of the reasons we purchased one. I saw Honda dropping in the ranks and Mazda climbing. With that being known, Mazda seriously surprised me with their product. It is near lux level quality at a mainstream price.
Now, if you're main concern is MPG's, storage capacity and Soccer Mom status, you should look elsewhere.