Steering wheel remote for Kenwood

Kinda cool, but I'm with you. Where would i put it? Don't I already have a remote? Maybe if I could put a little plate off the top of the middle of the wheel to hold it. I'd probably break it off at an autocross though. That would suck.
Have to think about this one a little more. ......
 
and does that cord plug into the back or does it just point at the stereo?
I just don't get the application, or if its even possible...
 
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