but tell me this...get a coffee stirrer(one of those thin straws...compare that to a paper filter) and get a regular straw(compare that to k&n)...wich one is easier to breathe through?
That example doesn't work in the least for a comparison.
The opening that the filter fits into stays the same.
A square inch of filtering material has a specific amount of resistance to airflow.
If you just make it a flat section of that material you only get (just guessing here as I don't have the filter measurements, using 10x4 for a rough filter size) 40 square inches of surface area for the air to flow through with each square inch still having the same amount of resistance.
Now if you add pleats and you triple the surface area of the filter you now have 120 square inches of surface. With each inch of that surface having the same resistance to flow as the single inch.
You aren't increasing the resistance you are lowering it.
Say the car is sucking in 200 cubic feet per minute.
With the 40 square inch filter you are forcing 5 cubic feet of air per minute through each square inch of surface area.
With the pleated 120 square inch of surface area filter you are forcing 1.7 cubic feet of air per minute through each square inch of surface area.
In effect you have taken what was a 10" x 4" filter and made it into 10" x 12" (again, not the actual filter measurements just examples) So how can a filter that is 10" x 12" have more restriction than a 10" x 4" filter if the media is the same?
All filter media has some type of restriction to it so the goal is to increase the surface area that the air flows through.
Basically the opposite of your example. By pleating the filter they've gone from the coffee stirrer to the big straw.
More pleats equals more surface area. More surface area means less air that has to pass through each square inch of that surface at any given time. Less air being forced through the same space means less suction needed to accomplish it. More pleats equals more efficient air flow.
To sum it up, more pleats equals greater surface area which acts like a much larger filter than one with less pleats. And a larger filter (your example of the two straws again) is better.