Ok, silly me! I was looking under 'Vehicle' and it was under 'Sound' category
I eliminated the dreaded Beep! I can't tell you how much happier it makes me with my CX-5 I didn't realize how much I hated that beep. Well, actually I stopped using the steering wheel button in favor of the volume knob.. yeah the beep is gone!
Now I'm playing with sound leveling to see how I like that.