I've uploaded pricing info on the 2008 Highlander to my site's database, so it's now possible to not only configure the new Highlander but also thoroughly compare its price to the 2007 and to competing vehicles.
2008 Toyota Highlander pricing and specifications
The new Highlander is priced close to the CX-9 when both are loaded up, especially if you adjust for the sunroof required with the Toyota's entertainment system but not available with the Mazda's entertainment system. The Mazda tends to be a bit lower MSRP to MSRP, but Toyota dealers have larger margins, such that the Highlander's price is up to a grand lower when comparing invoice prices.
2008 Toyota Highlander pricing and specifications
The new Highlander is priced close to the CX-9 when both are loaded up, especially if you adjust for the sunroof required with the Toyota's entertainment system but not available with the Mazda's entertainment system. The Mazda tends to be a bit lower MSRP to MSRP, but Toyota dealers have larger margins, such that the Highlander's price is up to a grand lower when comparing invoice prices.