The part that makes me curious is the movement of the light source. With an H11 lamp (Stock halogen in our CX-5), the filament starts at 25-27mm (Depending on which standard you read) and extends forward only(4.5mm), when a D4S(stock HID on our vehicle) the arc is centered at 25mm and extends both forward and backward (Not as far forward, 4.2mm total). Take the Mag light example and how the beam changes from a small amount of movement (reflector moves in relation to light source). I suppose if you overly restricted the Halogen at the image plane cut off you could compensate for the difference between the two lamps, and I guess they could save some money doing that by not making two different assemblies, but that would assume that they expect a lot of people to make the change otherwise why handicap an already weaker light source? (the comparison gets even more wild when the light source is transverse instead of axial - as in the 9004 lamp).
One other illustration would be the difference in Low/High beam in a 9007 lamp. Both axial filaments are within 1-2 mm of each other yet project very different light patterns on the road when illuminated.
I wonder if any of this helps the OP, but I think it is interesting nonetheless.
13CX5GS, Can you post a picture of a before and after or maybe put one halogen back in and take a picture of the difference?