You should be able to get another $2k off, if not more. The price you're being quoted is terrible. Walk...
Oh they haven't quoted me anything yet, that's just the price on their website. We haven't actually talked about price yet. I guess I'll throw a lower number out there and see what happens. End of the month, "older" model, maybe they'll bite. I currently drive a Genesis Coupe Premium, which I love, so if they balk, walking is not a big deal for me.
Mazda has a 0.0 APR for 36 months and I believe 0.9 for 48 to 60 months (not very sure of above 3 year APR). There is an additional $500 rebate if you finance via the dealer for these APR's which you may also explore......just a suggestion.
Thanks, I'll check that out. Even if it was 1.9%, I'd take that for the rebate. Does Mazda have conquest incentives?
UPDATE: So this is how it went:
I went in thinking I was going to start at $25500, which is slightly lower than 10% off MSRP. They originally gave me a price that was $1000 above MSRP -- I said your website says $27,500, where did this number come from? He said oh, that's the internet price, you need to mention that. Ok, who in 2016 doesn't look at the website to get prices? Anyway ... I got them to $25713 by pointing out an almost comparable 2016.5 that was 4 hours away in St Louis, where we were going next month anyway. So they tried to play the game where they lowball the hell out of the trade-in to make up for the lower new car price -- we are about $4,000 off on what they want to give me and what I'd accept. Salesman said, "Mazda doesn't do rebates, so that's the best we can do." So I got my car key back and left, without any pushback from the salesman. I had the advantage of doing this half-heartedly, since I love my Genesis Coupe, but kinda wanted a CUV as something more spacious and practical. Hate that I wasted about 90 minutes of his time, but I guess that's the game.
Funny thing is, according to Cars.com, the Black Book value (which the dealer said they use instead of KBB) has the car valued at more than what I was asking for it.