I picked up a quart of the Motorcraft 75/140 synthetic after doing some reading on the Ford forums (who seem to have been onto this quite a bit before we were).
I'm concerned with a lot of the fluids you guys in this thread are using because the OEM spec Motorcraft does NOT contain a friction modifier. I asked the parts guy and he was very clear there was no friction modifier and offered a bottle of it to be added if the installation required it (a limited slip diff for example). Every other fluid I've seen mentioned in this thread does contain friction modifier (Mobile 1, Amsoil, Royal Purple etc). I don't know what negative effects the friction modifier might have on a basic geared PTO like our transfer case is (the clutch that engages/disengages is in the rear diff) but I'll stick with a non-friction modified fluid.
Based on the customer reviews about the absolutely disgusting smell of Ford friction modifier on Amazon (check link below and read customer reviews), I am almost certain it was also added into the CX-9 transfer case, this is confirmed by many forum member who already changed the transfer case oil and described the unforgiving pungent smell we encountered, just out of curiousity, does the new bottle of Motorcraft oil by itself have any pungent smell to it?
https://www.amazon.com/dp/ (commissions earned)
Also, check the posts in the link below by
"the natrix" he has by far the MOST EXPERTISE with regards to the transfer case I have read so far; this guy knows what he's talking about, he doesn't recommend the OEM oil and mentions an additive was added from the factory in his tear down:
http://www.fordedgeforum.com/topic/10914-ptu-leak-failures/
I can only comment based on my own experience with using Royal Purple that I have no issues. I have driven close to 10,000 total miles now with Royal Purple and everything is still smooth as butter. I'm not a reseller of Royal Purple nor do I recommend or not recommend it. In the end, everyone has to make their own decision based on the facts that are available. IMHO, just because it is OEM doesn't make it the best. If it was, none of us would need to change oil right? It is lifetime oil per Mazda/Ford, yeah right.
I was a little wary to use the same OEM Motorcraft oil since it's been well documented that it breaks down too easily. The OEM Motorcraft new oil is suppose to be yellow/amber color but it turns to black color and eventually to sludge with the consistency of Elmer's glue.
One member even reported replacing three (yes 3!) transfer cases and one even failed only after 12,000 miles.
Motorcraft is basically owned by Ford, so no big surprise they would use their own oil
http://en.wikipedia.org/wiki/Motorcraft
the same exact transfer case is used in the CX-9, Ford Edge, Ford Flex, Lincoln MKX,
just google "Ford Edge transfer case problem", "Lincoln MKX transfer case problem"
and you will see the same problems.
http://jonathanlackman.com/blog/ford-edge-pdu-pto-transfer-case-issues-flex-500-mkx/
http://s159.photobucket.com/user/the_natrix/library/Ford%20Edge%20PTU?sort=3&page=1
off topic : found out that Middle East PTU's have a drain plug ? a drain plug will make all our lives so much easier
http://www.fordedgeforum.com/topic/13533-13m01-middle-east-ptu-extended-warranty/